The Partner Economy in the Agentic AI Era
How AI agents change partner economics, roles and the customer journey.
KEYNOTES · BRIEFINGS · PANELSResearch that
Research that
moves a room.
Jay makes complex market shifts clear, memorable and actionable—combining Omdia research with 31 years inside the technology channel.
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THE SPEAKING EXPERIENCEBig-picture clarity.
Big-picture clarity.
Operator-level relevance.
Every session starts with the market forces changing the channel, then connects those forces to the choices leaders need to make next.
JAY McBAIN · LIVESignature keynote topics
Five starting points, each adapted to the event, sector and strategic questions in the room.
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From Channel Chief to Ecosystem Chief
Why partner leadership is becoming a company-wide operating mandate.
Where the Next Trillion Dollars of Partner Value Will Be Created
Where services, marketplaces and recurring value create the next growth pools.
The New Customer Journey: Measuring Partner Influence and ROI
How to measure partner influence without forcing value into a last-touch model.
Marketplaces, Co-Sell and the Next Route-to-Market Model
The roles, incentives and field alignment required for marketplace-led growth.
Formats
A research-led narrative built around the decisions your audience is facing.
→Focused market context for boards, leadership teams and strategic planning.
→Direct, data-backed perspective that moves the conversation forward.
→Interactive working sessions that turn insight into priorities and action.
→Speaker resources
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