Cybersecurity spend
12.1% global growth in 2026.
Research & Insights
Signal over noise for the global partner economy. Research, market data and executive frameworks for the decisions that cannot wait for the next planning cycle.
2026 FEATURED OUTLOOKCybersecurity’s
Cybersecurity’s
$311 billion
partner opportunity
Global cybersecurity spend is growing 12.1%, more than 90% is partner delivered, and partner-led services now outweigh product sales. The implication: ecosystem design is business strategy.
Read the Omdia analysis →External PDF · Source: Omdia / MPCLatest analysis
CURRENT · SOURCED · EXECUTIVE-READY
Cybersecurity spend reaches $311 billion in 2026
Cybersecurity is growing 12.1% year over year—and more than 90% of the market is partner delivered.
Omdia / MPCAI won’t replace you. It may expose your contribution.
A direct look at how agentic AI changes roles, performance expectations and the partner operating model.
Jay McBain / MPCHyperscaler marketplaces: the 2026 opportunity
What cloud marketplaces, co-sell and services attach mean for leaders designing their next route to market.
ImpartnerState of the channel: outlook, trends and opportunities
A board-ready view of the forces reshaping partner programs, recurring revenue and ecosystem growth.
CanalysDecision frameworks
The ecosystem operating model
Connect the roles, incentives and measures that turn a partner program into a cross-company growth system.
→The new customer journey
Map influence, transaction and retention across the partners customers trust before, during and after purchase.
→Partner value beyond revenue
Measure sourced, influenced, retained and expanded value without forcing every partner into one attribution model.
→Marketplace and co-sell readiness
A decision framework for cloud marketplaces, services attach, private offers and field alignment.
→Market signals to watch
Partner delivered
The channel remains essential.
Services vs. products
Value is moving beyond resale.
Managed services
Recurring value at scale.
Services growth
Outpacing product growth.
Pattern recognition
Across seven channel roles.
2026 market figures sourced from Omdia analysis published in MPC News & Views.