global cybersecurity spend in 2026
A partner-led market growing 12.1% year over year.
Omdia / MPC source ↗OMDIA CHIEF ANALYST · CHANNELS & ECOSYSTEMSThe future of the
The future of the
technology channel,
explained by the
numbers.
Market intelligence for leaders building routes to market, partner programs and ecosystems that can scale.
of cybersecurity spend is partner delivered
The route to market is the market.
Omdia / MPC source ↗partner services vs. product sales
Services attach is now the larger growth opportunity.
Omdia / MPC source ↗THE MARKET THESISThe partner economy
The partner economy
is becoming
the economy.
Customers no longer move through one linear channel. They discover, evaluate, buy, implement and renew through a network of partners, marketplaces, services and trusted advisors.
That changes what leaders need to measure, where they invest and how they organize. Jay’s work turns those shifts into a practical view of the next route to market.
01 See the shift before it becomes consensus.02 Connect market data to operating decisions.03 Build partner value beyond the transaction.
Cybersecurity’s
$311 billion
partner opportunity
More than 90% of cybersecurity spend is partner delivered. The next advantage belongs to leaders who can connect products, managed services and customer outcomes.
Read the market analysis →Omdia analysis · External PDF ↗The partner value shift
Product-led → services-led → ecosystem-led━ Ecosystem value┈ Market baseline
1601401201008060
ProductServicesManagedMarketplaceEcosystem
Illustrative model based on Jay’s channel market analysis.
CURRENT INSIGHTSView all research →
▤
Cybersecurity spend reaches $311 billion in 2026
→▤Cybersecurity is growing 12.1% year over year—and more than 90% of the market is partner delivered.
Omdia / MPC · Market signalAI won’t replace you. It may expose your contribution.
→▤A direct look at how agentic AI changes roles, performance expectations and the partner operating model.
Jay McBain / MPC · AnalysisHyperscaler marketplaces: the 2026 opportunity
→What cloud marketplaces, co-sell and services attach mean for leaders designing their next route to market.
Impartner · Contributor guideResearch, context
and a wider lens.
Explore all insights →
AI & ECOSYSTEMS · ANALYSIS
AI will not just change the channel. It will expose how value is created.
What agentic AI means for roles, contribution and partner operating models.
Read perspective ↗
STATE OF THE CHANNEL · BRIEFING
The trends, pressure points and opportunities shaping the next planning cycle.
A board-ready view of the partner economy and its next growth pools.
Open briefing ↗
PERSONAL JOURNAL · GLOBAL VIEW
More than 100 countries behind one genuinely global point of view.
The travel, family and personal stories that sit behind the research.
Enter the journal →SPEAKING & EXECUTIVE BRIEFINGSTurn market shifts
Turn market shifts
into decisions.
Jay connects research, data and real-world channel experience to give executives a clear view of what is changing, why it matters and what to do next.
Global keynote speakerBoard-ready market contextBuilt for your audience
Explore speaking →WHO THIS IS FOROne market.
One market.
Four decision contexts.
The site is designed to give each audience the right depth—from a two-minute signal check to a full executive briefing.
Technology executives
Market shifts, investment priorities and the implications for growth.
Channel & ecosystem leaders
Programs, platforms, influence and new routes to market.
Investors & strategists
Category momentum, business-model change and emerging value pools.
Media & event audiences
Clear, sourced commentary built for the moment and the room.
BEYOND THE RESEARCH100+ countries.
Thousands of miles.
One personal journal.
Thousands of miles.
One personal journal.
Travel, family, cycling and the experiences that shape Jay’s global point of view.
Explore the journal →